The 2nd of today’s car launches is the livery reveal for Williams’ 2019 challenger the FW42
Along with the new look of the car, the ream also announced mobile phone manufacturer Rokit as their new title sponsor to replace Martini. Rokit is a telecommunications business that offers consumers state of the art mobile handsets and wireless connectivity.
Claire Williams, Deputy Team Principal, ROKiT Williams Racing, said: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.
ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”
In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit. The ROKiT WILLIAMS RACING-branded FW42 car will make its race debut on March 17th in Melbourne, Australia, kicking off the 2019 Formula One season.
Off track, consumers will have a unique opportunity to connect with ROKiT WILLIAMS RACING through compelling race lifestyle content and interactive activations surrounding key races.